Athletic Brewing’s CMO on Free Brews and Fierce Competition

In such a fragmented media environment, what’s working for you?

There’s no surprise that live sports continue to be one of the very few things that people tune into in real time, so we’ll be front and center in a lot of the National Basketball Association playoffs, National Hockey League and PGA Tour, in-venue and on-broadcast. A little bit of linear TV, not much, mostly OTT (over the top) and streaming to meet consumers, especially younger ones, where they are. A lot of social media like YouTube, where we’re producing our own content like Take Two that goes on hikes with interesting people, putting more value-added content into the world that’s not pure advertising.