Southern Department Store Belk Is Building an Ad Business
Department store chain Belk is standing up an advertising business.The company is starting an ad arm called Belk Media Network that will sell ads to brands trying to...
Google Performance Max Adds Buyer Transparency and Controls
Google is giving advertisers a little more control over where their Performance Max ads appear.The tech giant rolled out a series of updates on July 30 to ensure...
Fox Closes Upfront With Volume Growth on Digital and Linear
Fox is looking to buck the trends as it closes upfront talks.The company has officially wrapped negotiations, growing volume on both digital and linear, according to a statement...
Layoffs Hit Disney Entertainment Ahead of Q3 Earnings
Today, Disney laid off 140 members of its Disney Entertainment Television workforce. That represents roughly 2% of the division’s headcount, according to a person familiar with the matter.National...
Lore Is the New ‘Core’
Cottagecore, balletcore, gorpcore … just a few of the many labels that seemed to dominate the discussion in the last few years, causing brands to look for new...
Inside Nike’s Race to Regain Its Marketing Edge
In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after...
