Is Targeted Advertising Too Creepy for CTV?
Picture this: You sit down with your spouse to watch YouTube on your connected television (CTV), but before the video starts, a pre-roll ad runs promoting the services...
NBCU Breaks Olympic Ad Sales Record, Delivers Ratings
It’s only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start.Today, NBCU announced it’s delivering the highest Olympic...
DoorDash and W+K’s Titanium-Winning Cannes Presentation
DoorDash and Wieden+Kennedy pulled off one of the most unique Super Bowl stunts in the game’s history. The pair used the delivery service’s Super Bowl ad to display...
How Much Adtech CEOs Made in 2023 Compared to Employees
Adam Foroughi, CEO of mobile adtech firm AppLovin, made $83.4 million last year.His total compensation, which includes salary, bonus, equity awards and all other forms of financial remuneration,...
Code and Theory Expands Its Network by Adding Agencies Instrument and Left Field Labs
The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns Stagwell’s digital transformation agencies under the Code and...
Every Employee Is a Marketer With Deloitte’s Suzanne Kounkel
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Suzanne Kounkel, global chief marketing officer at Deloitte. Kounkel shares insights on...
