Subscription Platform Zuora to Acquire Zephr in $44 Million Purchase
The subscription management platform Zuora has reached an agreement to acquire Zephr, a company that provides personalized paywall software to publishers, for $44 million in an all-cash deal,...
Kathy Najimy Predicts Serious Legal Woes in Funny ARAG Ads
It’s not always easy to know when and how legal representation might be helpful in every day life. TV and film representations focus on high-profile criminal cases, which...
Google Topics Will Require Supplemental Signals to Succeed
Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party cookies, it has been met with mixed reviews....
Best Buy, Roku Partner for Brand Integration in Idea House
Roku and Best Buy are expanding their long-running partnership with a brand integration in The Roku Channel's new original series Idea House: Mountain Modern. Best Buy serves as...
Hinge Encourages Users To Destroy ‘Hingie’ in New Campaign
Whether you have been online dating for years or mere months, finding meaningful connections can be difficult. Once it does happens, there's still one important breakup that users...
NFT Marketplace Heir Aims to Catch Fire With High School Sports
Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to...
