Walmart Connect’s Rich Lehrfeld on Transforming Retail Media
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, senior vice president and general manager of Walmart Connect, to explore...
3 Things Brands Need to Know About the First Real ‘TikTok Olympics’
From Copa América to the UEFA European Championship, it’s been a summer of sport to remember for advertisers and athletes alike.With the Paris 2024 Summer Olympic Games in...
WPP and Nvidia Partner to Make 3D Ads Using Gen AI
Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers.Under the deal, WPP will be able to...
Why CVS ExtraCare Sets Its Retail Media Network Apart
After building his résumé with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before it was projected to gobble up $140 billion...
Walmart’s Back-to-School Ad Stars TikTok’s Taylen Biggs
Walmart is schooling parents in what their kids actually like.A new five-minute spot, titled “School Style Decoded,” is a music video that promotes the back-to-school trends most popular...
Cannes Lions and Possible Sales Show Advertising Optimism
Two of the largest conferences in the advertising and media circuit, Cannes Lions and Possible, were both acquired this week, the latest sign of the burgeoning value of...
