-1.9 C

Avon’s CMO Wants to Transform the Brand From the Inside Out



Founded in 1886, Avon is older than women’s right to vote in the U.K. and U.S. But for the past two decades, the brand’s sales have been lackluster as customers skipped out on door-to-door selling—first in favor of department stores, then later ecommerce.

The legacy beauty brand’s recently instilled global chief marketing officer, Kristof Neirynck, wants to breathe fresh life into the business with an advertising and branding refresh that will transform Avon from the inside out.

Source link

Subscribe to our magazine

━ more like this

The Closure in Accepting That They May Never Change – Tiny Buddha

“One of the hardest things I’ve had to understand is that closure comes from within. Especially difficult if you’ve been betrayed by someone...

Japan’s stock market rally shows no sign of slowing as the Nikkei hits a new record

It’s been a good few weeks for the Japanese stock market. The Nikkei 225, a major index for the Japanese equity market, beat...

Google Drive search on iOS gets better filtering options

Google Drive for iOS now lets you filter searches using dropdown menus for File Type, Owners, and Last Modified, the company wrote on...

‘Dune: Part Two’ delivers on box-office promise, surpassing $178 million in global debut: ‘A cinematic event’

Movie theaters were looking for a savior and “ Dune: Part Two ” is delivering on the promise. Armed with sandworms, big screen spectacle and the star...

Apple buying Rivian? Nissan with Fisker? Tesla rivals’ woes spark speculation

Tesla rivals Rivian, Lucid, and Fisker were riding high a few years ago. Amid surging investor interest, the electric-vehicle makers commanded hefty market...