Marketing
Lore Is the New ‘Core’
Cottagecore, balletcore, gorpcore … just a few of the many labels that seemed to dominate the discussion in the last few years, causing brands to look for new...
Inside Nike’s Race to Regain Its Marketing Edge
In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after...
Is Targeted Advertising Too Creepy for CTV?
Picture this: You sit down with your spouse to watch YouTube on your connected television (CTV), but before the video starts, a pre-roll ad runs promoting the services...
NBCU Breaks Olympic Ad Sales Record, Delivers Ratings
It’s only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start.Today, NBCU announced it’s delivering the highest Olympic...
DoorDash and W+K’s Titanium-Winning Cannes Presentation
DoorDash and Wieden+Kennedy pulled off one of the most unique Super Bowl stunts in the game’s history. The pair used the delivery service’s Super Bowl ad to display...
How Much Adtech CEOs Made in 2023 Compared to Employees
Adam Foroughi, CEO of mobile adtech firm AppLovin, made $83.4 million last year.His total compensation, which includes salary, bonus, equity awards and all other forms of financial remuneration,...
