Marketing
Walmart’s Back-to-School Ad Stars TikTok’s Taylen Biggs
Walmart is schooling parents in what their kids actually like.A new five-minute spot, titled “School Style Decoded,” is a music video that promotes the back-to-school trends most popular...
Cannes Lions and Possible Sales Show Advertising Optimism
Two of the largest conferences in the advertising and media circuit, Cannes Lions and Possible, were both acquired this week, the latest sign of the burgeoning value of...
Colin Kaepernick on His Startup Lumi, Anime and AI as a Tool
Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After being blackballed by the NFL for protesting police...
Warner Bros. Discovery Goes On Offense Over NBA Media Rights
The NBA preseason doesn’t start until October, but fans already have court-side seats to its legal wrangling with Warner Bros. Discovery over the league’s media rights deal.Today, in...
Even If Third-Party Cookies Vanished, We Would Have Been OK
Adtech is no stranger to hype—and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that...
The TV-Themed 2024 Comic-Con Activations You Need to See
San Diego Comic-Con is back.Between the Covid-19 pandemic and the writers and actors strikes last year, Comic-Con is looking for a return to glory in 2024, with several...
