Marketing
Mastercard Has Dropped an Album. Will People Listen?
It’s been a decade since consumers began conversing with voice-activated assistants Siri and Alexa. In all that time, brands have continued to struggle to find their own voices...
Opinion: The New Expectations of CEOs as Policymakers
CEOs have a growing influence on culture and therefore have a growing responsibility to pave a path forward for future leaders, to shape policies for change. If you...
Fox Wraps Upfront Negotiations With CPM Increases of 9-12%
That's a wrap for Fox's upfront. The media company has concluded its upfront negotiations, a source familiar with the matter confirmed to Adweek. Fox becomes the third upfront...
Sir Patrick Stewart on Resurrecting Picard
CANNES, France--After playing Captain Jean-Luc Picard for 15 years, Patrick Stewart never imagined returning to the role that made him a pop culture icon. During his Thursday session...
Meet the Young Creators Highlighting Climate at Cannes
The kids are not alright. As expected, this year's Cannes Lions festival has been rife with colorful beachside activations, invitations into the metaverse and shiny new awards. But...
Ally Bank Wants to Close Sports’ Advertising Gender Gap
While the gender gap in average wages has been steadily closing, a wide chasm still exists when it comes to men's and women's sports and advertising spend. Ally...
