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Disney+ Tells ‘Life Stories’ in Ads Full of Nostalgia



Three years and 164 million subscribers later, Disney+ is leaning into marketing for adults.

The streamer is rolling out a series of three new spots telling the story of people who’ve experienced the Disney brands throughout their lives—a “Life Story,” if you will.

The interconnected “Life Story” ads mark the next phase of Disney+’s “Feels Like Home” brand campaign, which first launched in November and celebrated the streamer’s third anniversary. Disney+ partnered with creative studio Roger for the new ads.

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