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In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Suzanne Kounkel, global chief marketing officer at Deloitte. Kounkel shares insights on her career journey, the importance of curiosity and adaptability, and how Deloitte evolves to meet changing market needs.
Kounkel brings over three decades of experience in marketing, sales and customer experience. She has held seven major roles at Deloitte, providing her with a deep understanding of the company’s operations and client needs.
“First and foremost is that our people have to believe in the promise of the brand. So they are always going to be our strongest brand ambassadors,” she says on the podcast. “They will always spend a lot more time with our clients than any marketing organization. So that’s a big piece of who we are and what we’re trying to do from a marketing perspective.”
Listen to Suzanne Kounkel on The Speed of Culture podcast for insights into fostering curiosity, maintaining brand relevance and driving innovation in a competitive market.
Key takeaways:
00:14:19 The Magic of Collaboration: Deloitte’s marketing teams partner closely with business leaders, blending their unique strengths to make well-informed decisions. This synergy taps into diverse expertise, fostering innovative solutions and driving growth. By breaking down silos and embracing collaboration, brands can harness collective intelligence to achieve their strategic goals and stay ahead in a dynamic market.
00:18:35 Bridging B2C and B2B: B2B and B2C marketing worlds have much to learn from one another. B2B marketers can benefit greatly from adopting the engagement and analytics prowess of B2C strategies, while B2C marketers can refine their approaches by incorporating the relationship management expertise prevalent in B2B. This cross-pollination of tactics not only enhances the customer experience but ensures brands stay ahead of evolving market expectations. The integration of best practices from both realms can make room for companies to create more comprehensive and effective marketing strategies, driving deeper connections and greater satisfaction among their audiences.
00:26:15 The Transformative Power of AI: AI has a grip on nearly every aspect of the business world, but knowing where it is best fit is paramount. Kounkel highlights the crucial role AI plays in handling tasks that overwhelm human capabilities, such as parsing through massive volumes of contracts. Embracing AI can achieve unparalleled efficiency, minimizing errors and unlocking opportunities. However, it is important to integrate AI strategically to enhance operational effectiveness and ensure a competitive edge in a rapidly advancing digital era.
00:09:28-00:10:27 Customer-Centric Strategies: Kounkel emphasizes the importance of customer centricity in Deloitte’s marketing. By prioritizing customer needs, Deloitte ensures its strategies resonate deeply. For example, their personalized campaigns are tailored to specific client segments, enhancing relevance and engagement. Leveraging customer data, Deloitte gains insights into preferences and behaviors, allowing for timely and appropriate messaging. Their campaigns can adapt in real time to stay aligned with emerging trends and shifting interests.
