00:14:55 and 00:22:00 Navigating Market Challenges: Despite an ever-shorter hype cycle, Deloitte manages to stay customer-focused through strategic agility. By leveraging real-time customer insights, Deloitte tailors campaigns to current trends, enhancing engagement and satisfaction. Kounkel emphasizes the importance of flexibility and responsiveness to stay competitive and how embracing these practices allows the company to swiftly adapt to market changes and stay ahead.
00:17:05-00:17:49 Women Empowerment Campaign: Kounkel shares how Deloitte has been bringing its brand personality to life over the past couple of years. She spotlights their inspiring WNBA finals campaign with the theme “girls who play become women who lead.” This powerful campaign not only highlighted Deloitte’s support for professional women on and off the court but also resonated deeply with their brand purpose. Through intertwining their core values with compelling storytelling, Deloitte showcases its unique identity in a vibrant and relatable way. The overall humanization of the brand through meaningful and impactful campaigns creates a lasting connection with the audience.
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