Heinz ‘No Taste’ Test Asks Fans to Review Pickle Ketchup Before Trying It

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CREDITS

Client: Kraft Heinz
Chief creative officers: Aaron Starkman, Mike Dubrick, Daniel Lobaton
Chief strategy officer: Sean McDonald
Executive creative director: Xavier Blais
Creative directors: Mike Dubrick, Daniel Lobaton, Geoff Baillie, Zachary Bautista
Associate creative director/writer: Jordan Darnbrough
ACD/art director: Nick Noh
Writer: Paula GeteAlonso
Art director: Anna Cevallos
Head of strategy: Julian Morgan
Strategist: Emma Bayfield
Associate director of integrated production: Kate A. Spencer
Freelance senior integrated producer: Tricia Lapidario
Associate director of digital production: Kyle Hicks
Studio: Todd Bennett, Kostas Loukopoulos
Digital design: Alex Fleming, Dustin Gamble
Group business lead: Adam Ball
Group account director: Rob Dix
Account director: David Greisman
Account supervisor: Rachel Cloth
Account manager: Bhumika Baweja
Date of first appearance: May 22, 2024

Motion Capture
Production co. (Motion): Mt. Vernon Entertainment
Director: Tessa Greenberg
Executive producer/line producer: Ken Franchi

Stills Photography
Photographer: Marcus Nilsson
Photographer’s agent: Ashley Klinger & Co
Photo assistants: Chase Gunner, Kyle Stein
Digital tech: Emerald Baker
Food stylist: Pearl Jones
Food stylist agent: Ashley Klinger – Allison
Food stylist assistant: Christina Chaey
Prop stylist: Harry Bailey
Prop stylist assistant: Dana Takacs
Producer: Jake Hakanson
Production assistant: Johnny Dister

Spotify Audio
Audio production (Spotify Radio): Pickle Music Studios
Producer: Matt Kerr
Executive producer: James Zavaleta

Postproduction
Editorial: R+D Post
Editor: Ben Badger
Sound engineer: Aaron McCourt
Post supervisor: Shannon Ing

Postproduction: Alter Ego
Colorist: James Graham
Online/motion graphics: Joel Osis
Post producer: Mariya Guzova

PR: Zeno Group
Head of integrated communications: Missy Maher
Executive vice president, media strategy: Courtney Pischke
Senior vp: Jamie Dammrich
Vp: Alysa Winkler
Vp, creator: Mary Schresmer
Director, creator: Mark Nava
Senior account supervisors: Bethany Roth, Jordyn Comitor
Account supervisor, media relations: Veronica Smith
Account supervisor, creator: Sam Wackerman
Senior account executive: Nicolette Stern
Account executive: Lulu Saias

Media: Carat

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