How Much Adtech CEOs Made in 2023 Compared to Employees

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Adam Foroughi, CEO of mobile adtech firm AppLovin, made $83.4 million last year.

His total compensation, which includes salary, bonus, equity awards and all other forms of financial remuneration, was 795 times more than the median pay of AppLovin’s 1,745 employees.

If that sounds like a lot, it is. In 2023, the median compensation for chief executives of companies listed on the S&P 500 was $15.2 million, according to executive intelligence firm Equilar, which compiled the data for ADWEEK. The median CEO-to-worker pay ratio: 194 to 1.

Foroughi isn’t alone on the higher end of the spectrum. Unity Software had two chief executives last year: John Riccitiello, followed by James Whitehurst. Overall, the two men’s total compensation amounted to a ratio of 224 to 1.

“Our data shows S&P 500 CEO pay is on the rise and, as a result, the ratio is following suit,” said Amit Batish, senior director of content and communications at Equilar.

Batish noted comparing an executive’s total income to an employee’s paycheck can be tricky, as companies largely compensate CEOs with stock, while employees tend to rely on salaries and bonuses. Nevertheless, he added, the growing divide is “likely to continue.”

Some industry leaders, however, fall below the average. The CEO-to-worker pay ratio of Magnite’s Michael Barrett, for instance, is 29 to 1. Adam Singolda made 44 times more than the median Taboola employee.

Below is a list of how much adtech chief executives made in 2023 compared to their employees. All information is based on publicly available filings.

*Yaron Galai stepped down as Outbrain’s co-CEO in April.

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