“Ultimately, we want everyone to celebrate St. Patrick’s Day in their own way with whatever drink they desire,” Kahlúa global vice president of marketing Craig van Niekerk said in a statement. “Whether that’s a pint of stout, a dazzling espresso martini or just a tall glass of water, it’s each to their own, right? We say salud and sláinte to everyone, no matter what drink you fancy.”
The campaign is the latest iteration of the “Stir Up” platform that Kahlúa launched in November, which captures the dramatic nature of the brand. In that spot, Salma Hayek burst into a dinner party to push espresso martinis as an alternative to wine.
“One minute we’re kicking down doors with a movie star; the next we’re coming for stout’s spotlight on St. Patrick’s Day,” Wieden+Kennedy London creative directors Philippa Beaumont and Freddy Taylor said in a statement. “Who knows where Kahlúa will take us next, but we’re excited to stir more things up.”
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