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Visa Reveals Why It’s Not Advertising in the Super Bowl

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In addition, the company has signage throughout the NFL stadiums, and the brand has an activation within the NFL Shop, bringing fun events live to fans.

For Reilly, it’s all of the collective experiences summed up together that bring true ROI for the brand and its clients. And that can’t necessarily happen in a one-off spot.

“We measure everything,” Reilly said. “And pass through value that we give to our clients.”

For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.



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