E3 is not returning anytime soon

Date:

June 22, 2023

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A photo of the 2019 Electronic Entertainment Expo, also known as E3, opening in Los Angeles, California. — Image: Frederic J. Brown / AFP via Getty Images

E3 is dead, and it’s not coming back for at least a few more years. According to a report from the Los Angeles City Tourism Commission, E3 won’t be back in LA in 2024 or 2025.

The news was contained in a footnote on a chart highlighting the city’s projected and actual number of hotel rooms booked for fiscal year 2022 and 2023.

Apparently, the city does not expect E3 to return in 2024 or 2025. This news seems at odds with the messaging from E3’s organizers, ReedPop and the ESA. Earlier this year, the ESA — the trade organization that runs E3 — announced it was partnering with ReedPop, the entertainment company that runs large fan conventions like New York Comic-Con and Penny Arcade Expo, to run E3 2023. After the covid-19…

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