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Advertisers Rebuild Search Strategies Amid Google AI Search

Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed...

ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab

The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent—a hot-button issue that has been dividing the...

Basketball Royalty Toasts the NBA Finals in Stylized New Ad

The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson—as...

How TV Is About to Change, According to 5 Industry Execs

Every May, NewFronts week in New York brings together the most dynamic companies in the digital marketing ecosystem, but the sheer pace and scope of the programming can...

Half a Century of Maker’s Mark and Doe-Anderson Magic

In an industry where agency-client relationships often only last a few years, what Maker’s Mark and Louisville agency Doe-Anderson have forged is exceeding rare.They’ve partnered for more than...

Disney’s Rita Ferro on Bundles and Bob Iger’s Upfront Return

Between the pandemic years and the writers’ strike, the television industry has not seen a standard week of upfronts in nearly five years—a lifetime ago in the rapidly...

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Hims & Hers’ surprise 85% Wegovy discount is latest step on a journey to make medicine less ‘paternalistic,’ exec says

Traditional medical practices are getting a lift from newcomers seeking to fill gaps in what health industry executives described Monday as a lagging...

The global ‘spermpocalypse’ proves infertility is no longer just a women’s problem, CEO of male fertility clinic says

Across the globe, male sperm count is on the decline—a decades-long drop that has been alternately blamed on pesticides, heavy metals, obesity, and...

Volvo teams up with Aurora to reveal an autonomous semi truck

Volvo revealed its first “production-ready” self-driving truck that it’s making with Aurora, the autonomous driving technology company founded by former executives from Google,...

Chinese, Iranian, and Russian gangs are attacking the U.S.’s drinking water and officials are alarmed

Cyberattacks against water utilities across the country are becoming more frequent and more severe, the Environmental Protection Agency warned Monday as it issued...

America’s biggest Medicaid insurer pledged to help build $900 million worth of housing. It’s proof that in America, you need more than medicine for...

A division of Centene, the nation’s largest Medicaid insurer, pledged to help build nearly $1 billion worth of affordable housing in eight states...