Marketing
Jones Soda Launches ‘Full Flavor, Full Dose’ Soft Drinks With a Cannabis Kick
In the fast-growing world of THC-spiked beverages, there's a whole menu of choices like iced tea, lemonade, coffee, cocoa, mocktails, booze-free wine and mimosas, energy drinks and sparkling...
How NIL Deals Prepared These Top NBA Draft Picks to Go Pro
The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with...
Adweek Podcast: ‘Confusing Times’ for David Agency
The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards...
Apple and Channel 4 Win Cannes Lions Film Grand Prix
Apple's third installment in its popular "Underdogs" series and Channel 4's "Super. Human." film for the Paralympics both won a Cannes Lions Film Grand Prix--one of the most...
Cannes’ Top Titanium Winner Is ‘Long Live the Prince’
One of the advertising industry's most coveted honors, the Cannes Lions Titanium Grand Prix, has been awarded to a powerful and innovative U.K. campaign against knife violence. "Long...
P&G’s Campaign for Period Education in India Wins Grand Prix
For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, "The Missing Chapter," earned...
