Marketing

EA Sports Inks Sky Premier League Sponsorship

By: James Baldwin

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EA Sports Inks Sky Premier League Sponsorship

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EA Sports has signed a three-year deal with Sky Sports to sponsor the latter’s Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its…

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James Baldwin
James Baldwin

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