Elon Musk’s X can’t send Blue subscribers their ad revenue-sharing payouts on time

In news that isn’t very surprising given the recent history of Twitter, which Elon Musk is currently rebranding to X, the company won’t be able to make some promised payments on time. The X Support account says that because its “Ads Revenue Sharing” program is so popular, “We need a bit more time to review everything for the next payout and aim to get all eligible accounts paid as soon as possible.”

August 4, 2023 update: The volume of people signing up for revenue sharing has exceeded our expectations. We previously said that payments would occur the week of July 31st. We need a bit more time to review everything for the next payout and hope to get all eligible accounts paid as soon as possible.

Thank you for your patience!

That’s not exactly what you’d want to hear from a program touting itself as “part of our effort to help people earn a living directly on X,” and the key to Elon Musk’s X dream for an app that handles banking, stock trading, and other vital financial features.

Musk announced the revenue-sharing plan in February, and the company sent out the first round of payments for eligible accounts (with paid verification via Twitter Blue or Verified organizations, 15 million “organic” impressions in the last three months, and at least 500 followers) a couple of weeks ago before opening up registration to more people.

However, hearing that payments aren’t arriving is familiar news to a number of people and organizations involved with X / Twitter since Musk’s takeover. That includes landlords of buildings used by Twitter in San Francisco and London or former employees of Twitter Africa who complain they were “ghosted” and left without promised severance payments. The list also features several former employees that filed a lawsuit against the company in May, saying “Twitter’s new leadership deliberately, specifically, and repeatedly announced their intentions to breach contracts, violate laws, and otherwise ignore their legal obligations,” while leaving rent, vendors, and severance unpaid.

A Wall Street Journal article in February counted nine lawsuits covering $14 million in unpaid bills at the time.

In July, Musk tweeted about Twitter / X’s financial situation, saying, “We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load.”

But hey, Twitter’s unpaid Google Cloud bill reportedly got paid eventually, so maybe everyone who shelled out $8 (or $84 annually) in the hope of cashing in on Elon’s revenue sharing will get paid too — and soon.