Linda Yaccarino: advertisers fleeing from X are just “temporarily paused investments”

Date:

Share:

[ad_1]

Last week, Elon Musk appeared to endorse antisemitic conspiracy theories and posted about supporting white pride on his social platform X, formerly Twitter. Musk’s tweets were then highlighted by a Media Matters article that found advertising from major companies had shown up next to pro-Nazi content. Major advertisers then halted their ad spends on the platform. To address the controversy, CEO Linda Yaccarino sent a memo titled “Our Work Is Meaningful,” reiterating her commitment to X.

As pressure mounts for the company to distance itself from supporting antisemitism, Forbes reported that advertisers are urging Yaccarino to resign as well. A former NBCUniversal chairperson with close ties to the ad industry, Yaccarino had been brought into Musk’s company to restore relationships with the companies that make up the majority of X’s revenue. Advertisers were already concerned their paid content would show up next to antisemitic or otherwise bigoted posts, but they’re especially worried now, when the platform’s owner seems to be actively stoking conspiracies about the Jewish community.

Addressing X employees in a company-wide email, Yaccarino expressed her enthusiasm about the company’s current direction. In the memo, first published by The Hollywood Reporter and obtained by The Verge, she claimed that advertisers had “temporarily paused investments” — an interesting way to phrase major advertisers like Apple, Disney, and IBM pulling their business from the platform because of Musk’s seeming endorsement of antisemitism. She also blamed articles that she believed had been “manipulated” for damaging the platform’s reputation. “The data will tell the real story,” she wrote in her memo, possibly a reference to Musk’s post / screenshot indicating that he would sue Media Matters.

In response, Media Matters’ president Angelo Carusone said, “Elon Musk has spent the last few days making meritless legal threats, elevating bizarre conspiracy theories, and lobbing vicious personal attacks against his ‘enemies’ online. Even if he does not follow through with his threat to sue, the volatility of actions reinforce why major brands are rightly skittish of partnering with X.”

Meanwhile, Semafor reports that Yaccarino has enlisted her son Matt Madrazo to reboot X’s political advertising business, in hopes to make up for the revenue lost by the “temporarily paused investments” of what previously were some of the company’s biggest clients.

Read Linda Yaccarino’s full memo below:

[ad_2]

Source link

Subscribe to our magazine

━ more like this

Crypto Crime Investigation (C.C.I) Enhances Singapore’s Safety with Innovative Pig Butchering Fraud Recovery Technology

Crypto Crime Investigation (C.C.I) is proud to announce the launch of its groundbreaking Pig Butchering fraud recovery technology, a vital initiative aimed at protecting...

U.S. Treasury removes Francisco Javier D’Agostino from sanctions list after independent review

The United States Treasury Department has removed Francisco Javier D'Agostino from its sanctions list following an independent review that confirmed his business activities were...

Expert Forensic Analysis in Investigating Crypto Investment Scams and Recovering Lost Funds

The allure of cryptocurrency investment, with its potential for high returns, has unfortunately attracted a darker side: sophisticated and deceptive scams. Victims of these...

Asia’s Certified Cryptocurrency Investigator Launches in Singapore: Pioneering Crypto Crime Investigation (C.C.I)

Singapore, – In a groundbreaking move to enhance digital asset security and bolster consumer confidence in the cryptocurrency market, the Crypto Crime  Investigation...

C.C.I Launches as the Ultimate Recovery Platform for Crypto Investors Targeted by Scams

Nevada, Florida – In response to the growing concern over cryptocurrency investment scams, C.C.I (Crypto Crime Investigation) proudly announces its official launch as the...