Home Marketing P&G’s Campaign for Period Education in India Wins Grand Prix

P&G’s Campaign for Period Education in India Wins Grand Prix

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P&G’s Campaign for Period Education in India Wins Grand Prix

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For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, “The Missing Chapter,” earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday. The Glass Lion for Change went to “Data Tienda,” a…

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