3.5 C
Washington

Target will launch unlimited rush shipping subscription to rival Amazon Prime

Date:

Share:


Target is launching Target Circle 360, a $99 annual subscription that will offer free, unlimited delivery and rush shipping on online orders. First announced during Target’s earnings call on Tuesday, the new plan will rival similar offerings by Walmart and Amazon that axe shipping costs for an annual fee. Target Circle 360 members will receive free two-day shipping and free same-day delivery on orders $35 and up. The plan will debut on Aprill 7, and will be priced at $49 until May 18 as a launch promotion. 

This isn’t Target’s first entry into paid subscriptions. In fact, Target Circle 360 doesn’t appear to be a new plan as much as a rebranding and upgrade of its current delivery offerings. Shipt, which is owned by Target, already offers free same-day delivery (with local delivery drivers) from nearby Target stores for $99 a year. Target.com also currently offers free two-day shipping for online orders of $35 and more, no subscription needed. The new Target Circle 360 plan appears to combine the Shipt membership and free two-day shipping — but no order minimums. So for Target lovers who already subscribe to Shipt, the new $99 plan won’t be too different. Target Circle 360 will also include access to the Shipt Marketplace, which means free delivery from other stores too. 

Target’s new plan arrives at a time when the lines between ecommerce and brick-and-mortar are blurrier than ever. Both Target and Walmart pull from nearby brick-and-mortar stores and warehouses for online orders. Meanwhile, Amazon’s vast network of warehouses and fulfillment centers means there’s always a delivery hub nearby. Amazon plans to build even more Same-Day Delivery sites this year, which can fulfill, sort, and ship products from one location. All three companies rely on both gig workers as well as large third-party delivery partners like UPS, Fedex, and USPS, which come with added labor and shipping costs. While Target won’t ever be able to compete with Prime on delivery, but it can still lure away some of its customers by offering a similar membership.



Source link

Subscribe to our magazine

━ more like this

Joe Biden and Kamala Harris share how much they owed the IRS this year

The tax man comes for everyone—even the President. Joe Biden and First Lady Jill Biden had a federal tax bill of $146,629 for 2023,...

The internet really is a series of tubes

Hundreds of cables. Hundreds of thousands of miles. The internet runs, in vastly more ways than we realize or think about, through a...

How to Start Speaking Up: Find Your Voice and Be Heard – Tiny Buddha

“Your voice is the most potent magic in existence.” ~Michael Bassey Johnson In a noisy, crowded world, in a culture that promotes service to...

Baby boomers are redefining work in their 60s, 70s, and beyond with ‘unretirement’ plans: ‘We’re not our grandparents’ vision of retirees’

After 27 years working at Fidelity Investments, Nan Ives jumped at the opportunity to take an early retirement package at age 59. She...

Residents rush to save artifacts as blaze engulfs Copenhagen’s historic stock exchange building in devastating fire

A fire ripping through Denmark’s old stock exchange building has torn down the structure’s dragon-tail spire, a Copenhagen landmark. The protected 400-year-old building caught...