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Last month, tens of thousands of activists swarmed New York, demanding that corporations and governments swiftly transition away from fossil fuels. Two days later, activist group Clean Creatives released a report showing that nearly 300 advertising and PR agencies work for fossil fuel brands.
Climate issues are also getting attention within the ad industry. Leaders in programmatic are inching toward a standardized process for measuring the carbon emissions associated with digital media; agencies are building out sustainability teams and partnerships to meet climate-related requests of their clients; and more than 700 agencies are pledging not to work with fossil fuel companies until they’ve demonstrated a successful clean energy transition plan.
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