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Edith Wharton

Brands Are Leaving Trillions on the Table Ignoring Women 40+

In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. After nearly two decades spent living in...

YouTube AI Brings Results and What’s Next for Sunday Ticket

At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram;...

Sheryl Swoopes and Nike Assist Women’s Hoop Dreams

Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn’t planning to rest on any laurels. Off-court business and marketing...

Why WBD Is Pitching Streaming Debuts as Cultural Moments

Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports...

Advertisers Rebuild Search Strategies Amid Google AI Search

Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed...

ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab

The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent—a hot-button issue that has been dividing the...

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Hims & Hers’ surprise 85% Wegovy discount is latest step on a journey to make medicine less ‘paternalistic,’ exec says

Traditional medical practices are getting a lift from newcomers seeking to fill gaps in what health industry executives described Monday as a lagging...

The global ‘spermpocalypse’ proves infertility is no longer just a women’s problem, CEO of male fertility clinic says

Across the globe, male sperm count is on the decline—a decades-long drop that has been alternately blamed on pesticides, heavy metals, obesity, and...

Volvo teams up with Aurora to reveal an autonomous semi truck

Volvo revealed its first “production-ready” self-driving truck that it’s making with Aurora, the autonomous driving technology company founded by former executives from Google,...

Chinese, Iranian, and Russian gangs are attacking the U.S.’s drinking water and officials are alarmed

Cyberattacks against water utilities across the country are becoming more frequent and more severe, the Environmental Protection Agency warned Monday as it issued...

America’s biggest Medicaid insurer pledged to help build $900 million worth of housing. It’s proof that in America, you need more than medicine for...

A division of Centene, the nation’s largest Medicaid insurer, pledged to help build nearly $1 billion worth of affordable housing in eight states...