Accept it’s not just you

The first is to acknowledge that you’re not the only one. It’s completely normal and universal to have these feelings, even if it’s not always discussed. Focus on the craft and the job at hand to prevent any negative fears from self-perpetuating. Have some grace with yourself. It’s as normal as the sun coming up in the East.

Paradoxically, it can be much more valuable than overconfidence and is likely to keep you in the seat longer. You don’t know everything. Nobody does. So don’t overcompensate as though you do. Being vulnerable is a strength, maybe even a superpower. When things do go wrong—and invariably they will—get up, pull up your socks, and get back to it. It hurts, but you survive.

Balance intuition with data

Don’t be afraid to go with your gut, but balance the risk. While standard operating procedure calls for lots of data and peer review to support decisions, there will be times when you choose to go against the grain. The adage ‘here’s to the crazy ones’ still has a place, as long as it’s proportionate to more reasoned approaches.

Seek support

Community is also hugely important. I’m blessed with a lot of friends, some in similar roles, and am not shy about reaching out to bounce ideas off them. Sometimes you can know too much and see everything from an insider’s perspective but your audience (the one that matters) is external. An outsider’s perspective can help you see the value in what you’re doing, even if you can’t.

Remember that setbacks lead to success

Finally, it’s worth noting that feeling like an imposter doesn’t have to be negative. Growth comes from discomfort. There’s an old expression that ‘the price of security is insecurity.’ That’s very much true in my case. Past successes do not guarantee future ones. Being ever-vigilant is part of the job description. A little paranoia can also motivate you to do your best work and to push for more.

Ultimately, the first step is for men to be more honest about their imposter syndrome. By talking more about the challenges that face us, marketers from all backgrounds and genders can learn coping mechanisms to reduce the pressure and inspire future generations.