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Sports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025. High levels of engagement among sports fans also make them a tremendous value to advertisers.
The call for purpose-driven action, accelerating digitalization and personalized content are among the leading trends transforming the way sports marketers are shifting their strategies.
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