Many media companies are having a hard time maintaining advertisers. For advertisers that have been with Gay Times for many years, what has made them stick around?
The longtime supporters and partners of Gay Times know that you can work with us and have a brilliant quality of output. It will be incredibly thorough and authentic. We’re really careful about all of those things that we really should be well versed in now, not just LGBTQ+ people being featured but behind the camera, the producers, the people who are supporting and helping with that work.
It’s important that it goes through the whole community, but also saying they stay with us because they know that we can tell amazing stories and connect with our audience in an organic way.
That also means something to the brand, and that’s the thing that we do differently. Of course we have advertisers where it’s maybe something a little bit more standard, but a lot of people work with us in this really in-depth way where we’re thinking about stories that mean something to the brand and stories that mean something to our community. A lot of the time they see the fact that as a brand, although we’ve been around for a long time, there is something that feels really constantly fresh and exciting about Gay Times.
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