2. Meta unveiled a gen AI chatbot for Messenger
Meta continued its push to make generative AI more consumer-facing by integrating its foundational open-source model Llama 3 into Messenger to handle customer queries for brands.
Meta is training Llama 3 with the most popular questions businesses receive on Messenger, such as sizing for clothes or longevity of makeup items and responding in a natural, human-like manner.
3. Havas bets $400 million on AI
Havas is the latest of the Big Six holding groups to bet big on AI, announcing plans to invest over $400 million in the tech over the next four years as it gears up to split from parent company Vivendi.
A chunk of this investment will be funneled into Havas Converged, a cookieless AI-powered solution that lets clients plan media across platforms. The platform is built on the geographic, demographic, attitudinal, behavioral, purchasing and consumption data of more than half a million individuals collected by Havas, letting advertisers tap into more than 35,000 audience insights.
Havas chief executive Yannick Bolloré said the holding group will be “supercharged by data, tech and AI, but powered by humans” as it evolves.
