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In 2021, 94 of the top 100 most-watched TV shows were sporting events. But increasingly, it’s not just live sporting events that are bringing in an ever-elusive viewer. “What we stress in every meeting we have with our partners is that we really believe the TV business we all grew up with is now two…
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NFL TV Viewership Is Up, ‘and we Haven’t Hit the Best Part of our Schedule Yet’
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