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TelevisaUnivision Lands Exclusive Liga MX Commercial Rights

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TelevisaUnivision Lands Exclusive Liga MX Commercial Rights

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It’s a golazo for TelevisaUnivision and Liga MX. The Spanish-language media and content company partnered with Mexico’s top soccer (or f?tbol, to the rest of the world) league to exclusively bring its commercial rights to the U.S. TelevisaUnivision is giving brands access to Liga MX’s enormous fan base through IP-driven media, experiential, retail activations and…

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