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In today’s Episode of The Speed of Culture, Todd Allen, vice president of global marketing at Budweiser, joins Suzy founder and CEO Matt Britton to discuss leading brand marketing initiatives on a global scale. Budweiser launched one of its largest campaigns yet as a global partner of the FIFA World Cup.
Allen is an entrepreneurial senior marketing executive with twenty-plus years of experience in fast-moving consumer goods. He is also an innovative marketer with extensive cross-functional business experience developing and implementing strategies to build national brands, deliver profitable growth, and drive market share.
Before Budweiser, Allen was a brand manager at Unilever, director of marketing at Sun Products Corporation and Labatt Breweries of Canada, and global head of marketing for Stella Artois.
Listen to the latest episode below, and check out other shows in the Adweek Podcast Network.
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