SiriusXM Appoints Ex-WSJ CMO as First Chief Growth Officer

Audio company SiriusXM has appointed Suzi Watford as the company’s first chief growth officer. Watford will lead SiriusXM’s growth strategy in subscription, marketing and analytics across its subsidiaries, including Pandora. 

At Dow Jones, Watford served as the company’s chief marketing and membership officer, overseeing marketing and subscription acquisition for The Wall Street Journal, Barron’s and MarketWatch.

“SiriusXM’s combination of world-class programming and talent with a passionate subscriber base is unmatched in the marketplace, and offers an incredible foundation for future growth,” Watford said in a statement.