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In this episode of Brave Commerce, Gabi Lewis, co-founder of keto-friendly cereal brand Magic Spoon, joins Rachel Tipograph and Sarah Hofstetter to share his insights on expanding into the retail space from a DTC perspective with a focus on innovation, acquisition and brand identity.
Lewis and his co-founder, Greg Sewitz, launched Magic Spoon in 2019 with a focus on health and innovation. After founding two companies together, Lewis shares that a key component to their strong co-founder relationship is having a clear division of roles within the company.
He explains that having a solid brand foundation is crucial before a company decides to expand into retail stores. Without it, a product risks being lost in the vast sea of options available to consumers, especially in a highly competitive industry like cereal, making it key to take the time to build a solid foundation before launching a product into the retail market.
Lewis emphasizes the importance of diversifying customer acquisition techniques to achieve success. He explains how Magic Spoon has effectively utilized endorsement channels, influencers, podcasts and other strategies to reach a wider audience and establish a strong brand identity. Lewis also shares how the company achieved success by making influencers seed investors and partnering with some of the biggest names in the DTC space.
Key takeaways:
- Diversification in customer acquisition techniques is crucial.
- Building a solid brand foundation is key for success in retail.
- Utilizing influencers can build a strong online presence.
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