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In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with a genuine dedication to serving the community. Success is often attributed to innovative menus, exceptional customer service or celebrity-endorsed marketing.
We traditionally assume the content is king and put the community impact behind the bottom line. But while most are still trying to blend generosity with capitalism, Tacombi, the taqueria tour-de-force, has provided a blueprint worth studying.
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Tacombi is one of the fastest-growing restaurants in the country. Started by Dario Wolos in a VW Bus in Playa del Carmen, Mexico, Tacombi now has 15 restaurants in 5 cities, with ambitious plans of reaching 75 restaurants around the country. They’ve secured $27.5 Million in funding, recently opened a new food manufacturing facility and brought on board acclaimed Mexican “Master Chef” Carmen Miranda to lead culinary innovations for the company.
