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Ever stopped to appreciate a brand’s organic social media post, admiring its cleverness and relatability? In this episode, we’re delving into the formula for a successful social strategy. From engaging TikTok videos to humorous LinkedIn posts, Gabriel Gomez, social strategy lead at Verizon, breaks it all down for us.
As part of Verizon’s brand engagement team, Gomez focuses on creating engaging social content and promoting brand affinity across various platforms. A seasoned social strartegist, Gomez has played pivotal roles in launching and expanding the online presence of brands such as TJ Maxx, eBay and Axe Body Spray on TikTok.
During his time at Edelman, he led the Gen Z Lab in North America, assisting CMOs in understanding Gen Z and developing social-first campaigns designed to captivate a younger audience.
In this episode of Young Influentials, ADWEEK digital editor and host Colin Daniels sits down with Gomez to discuss how to make organic posts stick and best practices for building a true community with an audience.
Stream the new episode below, or listen and subscribe on Apple Podcasts, Spotify, Pandora or iHeartRadio.
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