Apple Becomes the World’s First $1 Trillion Brand

For the third year in a row, Apple is the world’s most valuable brand, according to Kantar’s annual BrandZ report. Unlike past years, however, the tech giant’s worth now exceeds $1 trillion.

“With its $1 trillion brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that meaningful, different and salient brands are best placed to weather global economic disruption,” Martin Guerrieria, head of Kantar BrandZ, said in a statement.