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On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, are joined by Kheri Tillman, evp and chief marketing officer of beverage company BlueTriton Brands. Together, they dive deep into the strategies and stories behind one of the leading names in the water industry.
Tillman shares the journey of Connecticut-based BlueTriton Brands, highlighting its impressive portfolio of regional spring waters like Poland Spring, Deer Park and Arrowhead. She discusses the unique approach of sourcing water locally, strategic acquisitions such as Saratoga and the innovative launch of new products like ionized water brand Action.
Discover how BlueTriton is making waves in the market by staying true to its core values and adapting to consumer demands. Tillman also delves into her transition from publicly traded companies to a private equity-backed portfolio, the challenges and opportunities in the ever-evolving beverage industry, and the importance of maintaining a strong brand presence amidst the rise of private labels.
Learn how BlueTriton continues to thrive by embracing change, fostering clear communication, and celebrating successes.
Key Takeaways:
- Strategic Portfolio Management: Insights into BlueTriton’s diverse range of water brands and the importance of local sourcing.
- Marketing and Innovation: How BlueTriton stays ahead with new product launches and targeted marketing strategies.
- Leadership in Change: Tillman’s approach to navigating industry changes and driving growth through effective leadership and communication.
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