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In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time.
At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk.
ADWEEK has now learned the details of that programmatic pitch, including pricing information.
According to Trade Desk communications seen by ADWEEK and corroborated by two sources, the Trade Desk is offering three main private marketplaces (PMPs) where advertisers can bid on inventory.
An
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