Lore Is the New ‘Core’

Cottagecore, balletcore, gorpcore … just a few of the many labels that seemed to dominate the discussion in the last few years, causing brands to look for new ways to capitalize on the emerging trends of the moment. But in a recent breakdown from trend forecaster @thedigifairy, these “cores” have faded just as quickly as they multiplied. The surface level, isolated, all-encompassing aesthetics and cores have inevitably left consumers feeling, well … bored.

After all this core-hopping, how will brands reach consumers next? This is where lore, the original IYKYK, will bridge the gap.