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Content recommendation firm Outbrain agreed to acquire adtech firm Teads Thursday for $1 billion, with the newly combined company aiming to offer a “true end-to-end, full-funnel platform for the open internet,” said Outbrain chief executive David Kostman.
The deal comes after weeks of speculation, and it is the latest in a string of tie-ups sweeping the adtech ecosystem, following the acquisitions of Pathlabs, Influential, Leaders, Cannes Lion and Possible in recent weeks.
Kostman will serve as CEO of the combined company, with current Teads co-CEOs Bertrand Quesada and Jeremy Arditi serving as co-presidents.
“The combination of our highly complementary offerings accelerates our vision to become the preferred partner to deliver meaningful brand outcomes across premium, quality media environments —while scaling the industry-leading offerings Teads is known for,” said Kostman in a statement.
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