Amazon has big ambitions to shake up the TV industry, starting with this year’s upfront.

ADWEEK has exclusively learned that Amazon has wrapped its first TV upfront season with Prime Video, pitching its scale, data, and new ad-supported tier for advertisers. While Amazon played up shows like The Lord of the Rings: The Rings of Power and a Legally Blonde prequel starring Reese Witherspoon, advertisers cited Amazon’s scale and lower ad prices as the main factors that went into securing yearlong TV deals with the ecommerce giant.

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