Marketing

Beauty Retailer Rips Up Category’s Rulebook

By: Edith Wharton

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Beauty Retailer Rips Up Category’s Rulebook

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Advertising in the beauty category has sometimes been maligned for playing on people’s insecurities. But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws. 

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Edith Wharton
Edith Wharton

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