[ad_1]
When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed beverages since its launch in 2019.
From gin and tonics to espresso martinis and margaritas, Tip Top has it covered online, in-store and even in the air.
Neal Cohen, co-founder and chief brand officer at Tip Top Proper Cocktails, sat down with Adweek community editor Luz Corona and senior producer Al Mannarino for a special episode of Yeah, That’s Probably an Ad. The trio cracked open a cocktail and discussed the power of brand partnerships, the growth of the ready-to-drink category, and what it was like to launch a business just on the cusp of the pandemic.
Cohen also revealed where he gets inspiration for new flavors, and the challenges of bringing a new brand to market.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.
Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s No. 1 retailer.¹ They can help you connect with Walmart’s 139 million weekly online and in-store customers² to find the ideal audience for your message, at scale.
Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective sponsored search and self-serve display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.
