[8:52-9:31] | Nexxen | Brad Feinberg, Mike Petrella, Kara Puccinelli
“What’s going to hurt is when consumers get saturated,” said Kara Puccinelli, chief customer officer at Nexxen. “United’s approach has always [ensured] consumers are at the heart of this whole strategy. We’ve seen other commerce media players take a different approach, where it truly is just about driving the revenue. The minute that happens, everybody here gets annoyed because you’ve gotten 10 ads of the same thing that doesn’t resonate with you at all.”
[9:52-10:21] | Project Management Institute | Menaka Gopinath, Julie Haddon, Ed Pilkington, Jessica Sibley
“One of the things that’s really hard about marketing around the world is keeping all of the things organized,” said Menaka Gopinath, CMO of the Project Management Institute. “How have you found, from a marketing standpoint and a leadership standpoint, ways to make that work? What are some of the biggest things that you’ve seen drive success for your teams?”
[10:45-12:09] | VidMob | Alex Collmer, Kelly Mahoney, Dara Treseder, Tamon George
“We are really quickly going to move from a world of content scarcity—one we’ve all lived in forever, where it was difficult to create for all the various things—to a world of content infinity,” said Alex Collmer, CEO and founder of VidMob. “Brand, storytelling, all these things that drew us all to this industry, are going to become more important than ever and AI will just be a tool to help us win.”
[12:26-13:01] | Dstillery | Michael Beebe, Laura Jones, Raja Rajamannar
“Our point of view on the art of data in marketing in a privacy-first era is that you have to point the AI not at extracting a nuanced signal from massive quantities of data, but using the limited data that you have to make predictions about the non-addressable space,” said Michael Beebe, CEO of Dstillery.
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