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It’s that (advertising) time of the year again.
The 2022 upfront season saw a return to normal, with companies hosting their first in-person events since 2019. Now, despite the year just starting, the 2023 upfront season is well underway, with some new players already entering the arena.
Among the early highlights, Netflix announced it’s taking part in upfront week for the first time, filling in Paramount’s vacant spot after the company opted to skip its decades-long presence at Carnegie Hall. YouTube will also join the upfront for the second time, but the company shifted its Brandcast event to a day later.
Here are the latest updates on how the rest of the upfront and NewFronts season will shake out.
This calendar will be continuously updated all season with the latest schedule announcements.
| Company | Date | Time | Location |
| Disney Tech & Data Showcase | Wed., Jan 25 | 2 p.m. | Virtual |
| NBCUniversal One23 | Wed., Feb. 8 | 2 p.m. | Quorum by Convene |
| AMC Networks | Tues., April 18 | TBD | Jazz at Lincoln Center |
| IAB NewFronts | Mon., May 1 | TBD | New York |
| IAB NewFronts | Tues., May 2 | TBD | New York |
| IAB NewFronts | Wed., May 3 | TBD | New York |
| IAB NewFronts | Thurs., May 4 | TBD | New York |
| NBCUniversal | Mon., May 15 | Morning | Radio City Music Hall |
| Netflix | Wed., May 17 | 5 p.m. | Paris Theater |
| YouTube Brandcast | Wed., May 17 | 7 p.m. | David Geffen Hall at Lincoln Center |
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