Bottom line
The 2024 Golden Globes’ ratings win came despite a widely criticized opening monologue from host Jo Koy, who even said he “fell a little short.” But even with that sour note, the broadcast kicked off a trend of live awards shows receiving ratings boosts on linear.
In February, the Grammys on CBS hit a high note, as it was up 34% year over year. In addition, the Oscars on ABC had “Ken-ergy,” drawing an average of 19.5 million viewers, a four-year high.
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