There is openness on both sides to continue the Alaska Airlines partnership, but nothing has been solidified. Eastman said the concept of care means a lot to Mekanism, and Alaska, as well as France, have been effective in communicating that.
“It has endless creative opportunities as we continue to evolve the work,” added Eastman.
France noted one humorous detail of his collaboration with Alaska, in that a card that sits in the seat pocket of every airplane seat features a picture of him, but passengers can only see part of his face with his glasses down, giving a judgy eye. The only other visible part of him is his crotch in white jeans.
“I’m getting tagged in memes … white jeans aren’t forgiving. We’ll be talking about how we edit that in the future,” France said with a laugh. “I think it’s helped get my campaign out there, which is funny that it’s become just a crotch shot.”
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