Home cleaning brand Method also integrated its Simply Nourish haircare products in Amazon Live’s Beauty Haul and Get Ready With Me episodes, where host Brandi Milloy delivers trending beauty tips and viewers can also buy the products.
Amazon couldn’t share any more specific details about how successful Amazon Live’s FAST shopping channel has been.
But before Amazon Live got its FAST home, more than 1 billion viewers in the U.S. and India watched Amazon Live streams across desktop, mobile and Fire TV in 2023.
To get shopping on the FAST channel, viewers can open the Amazon Shopping app on their phone, type “shop the show” into the search bar, and be directed to a shopping carousel highlighting the featured products they see on TV.
Up next: For now, shoppable content relies on the popularity and access to creators and celebrities, blending shoppable social feeds and 24/7 streaming TV. Amazon Live touts content from people and brands like Lala Kent, Kandi Burruss Rachel Clark, Madison LeCroy, Haley Kalil and Tastemade.
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